The Story of Alexandre de Paris
French elegance in the world of hair accessories
Born under the radiant sun of Saint Tropez, on the dazzling French Riviera, Louis Alexandre Raimon emerged as a visionary in the art of Haute Coiffure, redefining the standards of beauty and glamour. In the post-war years in Paris, Alexandre began his journey, creating revolutionary styles, especially artistic buns, for women eager for beauty and sophistication.
His salons in Paris soon became landmarks, and Alexandre gained renown as the hair stylist of Haute Couture, collaborating with iconic brands such as Yves Saint Laurent and Chanel. A constellation of awards was the reward for his creative prowess, solidifying his status as one of the greatest talents in the industry.
Among his devoted clients are personalities such as the Duchess of Windsor, Grace Kelly, the Queen of Jordan, Jackie Kennedy, Sophia Loren and Maria Callas, to name just a few. Alexandre’s meteoric rise was not limited to French borders; Hollywood also succumbed to his talent, making him the hairstylist of the stars, sought after by icons like Audrey Hepburn, Greta Garbo, Shirley Maclaine and Elizabeth Taylor.
In a memorable episode during the tumultuous filming of “Cleopatra,” Elizabeth Taylor was asked what would make her happy, and the answer was simply “Alexandre!”.
In 1971, the Prince de la Coiffure launched his first line of accessories, including pieces meticulously manufactured in the Jura Valley, known for its centuries-old tradition of handcrafted hair accessory making. This culminated in the opening of the first boutique dedicated exclusively to these accessories.
With a classic and timeless approach, Alexandre de Paris accessories empower women to create charming and sophisticated hairstyles suitable for any occasion, from everyday wear to special events. Tiaras, clips, buckles, Vendôme pins and combs are products of the mastery of French artisans, distinguished by their dyeing, impeccable finish, manual gemstone application and careful assembly.
The brand honors tradition by using acetate in the production of all pieces, ensuring a distinct and elegant finish. The meticulous selection of Swarovski crystals, applied one by one, adds a unique touch of luxury to each accessory.
In 2010, Alexandre de Paris was honored with admission to the prestigious Comité Vendôme, joining other French luxury maisons such as Boucheron, Cartier and Guerlain.
Currently, the brand enchants not only on the Parisian streets of Rue Saint-Honoré but also in more than 200 points of sale across over 30 countries, including cities such as London, Shanghai, Beijing, Tokyo, New York, Berlin, Amsterdam and Sydney.
For lovers of timeless elegance, Alexandre de Paris pieces are available in standalone boutiques at the prestigious SHOPPING CIDADE JARDIM and SHOPPING IGUATEMI in São Paulo, as well as in selected multi-brand stores throughout Brazil. By choosing Alexandre de Paris, one immerses oneself in a legacy of French elegance that transcends borders and stands out as a true expression of luxury.
You can also shop online at: alexandredeparis.com
