Anderson Birman, one of Brazil’s leading entrepreneurs, releases book of his memoirs
In his book, Anderson Birman shares his reflections and memories, covering topics ranging from entrepreneurship to his experience as a shoemaker, as well as aspects of his personal life, all inspired by the remarkable story of this businessman at Arezzo&Co.
On November 10, at 5 p.m., at the Travessa bookstore in Iguatemi mall, Anderson Birman, the entrepreneur behind Arezzo&Co, unveils his latest book, titled “A Cada Passo.” In this work, Birman reveals, in an unprecedented way, the crucial moments of his journey, highlighting his path to becoming one of Brazil’s most notable entrepreneurs. The book delves into the memories surrounding the founding of Arezzo&Co, a story that begins in the 1970s, when Anderson, at 69 years old and father of five children—Alexandre, Patrícia, Allan, André, and Augusto—started the venture in his parents’ garage, transforming it into the fashion giant it is today.
In the pages of his narrative, Anderson shares, for the first time, the struggles, lessons, and triumphs that shaped his journey, along with the creation of a market that flourished over the years. Today, the holding encompasses 14 leading brands: Arezzo, Anacapri, Schutz, Alexandre Birman, Alme, Brizza, Carol Bassi, Reserva, Oficina, Simples, BAW, Vicenza, Paris Texas, and TROC.
In addition to recounting his journey, the book also details pivotal moments such as the acquisition of Gypsy, the first concept store in Belo Horizonte, the opening of factories, the expansion of franchises, the development of new brands, and the acquisition of others, culminating in the company’s initial public offering. Anderson also shares the story of his departure from the company in 2013 and the generous act of donating his shares in the business to his children.
In the prologue of the book, Anderson Birman shares his motivation for opening his story to the public:
“Perhaps there was a reason to speak openly about my motivations throughout life, about the experiences that shaped the first 30 years of Arezzo, the new ideas I have in mind now, with a healthy distance from the business and grayer hair. It would be vanity to keep all of this to myself and not share successes, admit failures, and embrace the lessons learned.”
