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LVMH Watch Week: luxury watch collection demonstrates mastery at global event in New York
Maria Luiza Galdino
It’s easy to imagine that there is a reason why the best watches convey a kind of individuality and expressiveness that is hard to find. It’s not just about the design or the story behind them, although those can be intrinsically charming. Instead, it’s the feeling of acquiring something intentionally made: a way to demonstrate personality, elegance, and sensibility.
At the fourth edition of LVMH Watch Week, which took place on Wednesday, January 18, in New York, the aim was to present watch launches from brands like TAG Heuer, Bulgari, and other names from the LVMH luxury group. The event can be described as a truly flamboyant spectacle of the most unusual models in colors, shades, and watch styles.
The stunning jewel watches presented by Bulgari at the global event demonstrate that "time is a jewel"
DIVAS’ DREAM COLLECTION
From the jewelry of the 1980s and 1990s, such as brooches and necklaces, to the launch of the brand-new Diva’s Dream collection, the brand continues to showcase its pieces in vibrant, joyful colors with the purpose of celebrating Rome’s Golden Age. This watch collection is surrounded by brilliant, vivid stones, with every detail demonstrating the union of jewelry art and watchmaking art, an iconic aesthetic signature of Bulgari.
MOSAICA
The Mosaica model reveals all of Bulgari’s jewelry and watchmaking expertise. On the fully set dial, a fan-shaped pattern recalls the mosaics that adorn the Baths of Caracalla in Rome, with a subtle sapphire gradient varying from light pink to magenta for the first rose gold version and from sky blue to deep azure for the second white gold iteration. True artisanal masterpieces, as they recall the Maison’s origins as the Roman Jeweler of Time.
ALLEGRA
Colors and forms shine with the uninhibited and precious Allegra watch. A cocktail full of color, sparkle, and surprise, it brings to life the idea that “Time is a jewel,” conveying an air of royalty and nobility in every detail. The gems – tourmalines, citrines, rhodolites, and peridots – exude exuberance in a variety of joyful shapes, paired with pink and yellow sapphires. An iconic piece for moments of high spirits and elegance.
SERPENTI COLLECTION
SERPENTI TUBOGAS INFINITY
With sinuously elegant curves, the Serpenti collection expresses a perpetual rebirth, the result of a captivating new metamorphosis of the brand. The Serpenti Tubogas Infinity watch, for example, sports a serpent silhouette that extends from the watch case to the bracelet, thanks to refined gemstone setting. This wrap-around bracelet is the result of a complex and meticulous technique that involves winding several meters of gold or steel wire, and as a result, conveys the snake’s beguiling prudence with exquisite and multiple possibilities, amplifying Bulgari’s intensely Italian style and experience.
SERPENTI SEDUTTORI
As a symbol of strength, vitality, and renewal, the snake, conceived as a mystical animal, embodies absolute seduction and radiant femininity. The Serpenti Seduttori model adopts the curve of a snake’s head, interpreted by Bulgari as a hexagonal scaglie (scale) bracelet, perfectly integrated like a sensual second skin and inspired by the Serpenti “secret” watches of the 1960s. The bracelet is masterfully articulated in a geometric repetition of expertly crafted elements. The gemstone-set material enhances its allure, transforming time into an infinite flow. The collection celebrates the deep, intimate bond between the Serpenti creations and those who wear them.
The new TAG Heuer collection combines elegance in performance and design for sports lovers and vintage watch enthusiasts
TAG HEUER CARRERA CHRONOGRAPH
Limited to 600 pieces, this Carrera Chronograph 60th Anniversary is a faithful reinterpretation of the Carrera 2447 SN. The color variations of the new model directly evoke the vintage original, including black sub-dials with high-contrast white markings. It features a luxurious leather strap, making it the most collectible version of the original Carrera in a contemporary edition.
TAG HEUER CARRERA PORSCHE
An authentic alliance between two icons of design, quality, and innovation to create this special edition of the TAG Heuer Carrera Porsche chronograph. A sporty design full of references to two of the world’s most dynamic luxury brands, while maintaining the excellence and essence of both, with special red details and the in-house Calibre Heuer 02 movement pulsing inside.
TAG HEUER AQUARACER PROFESSIONAL 200 SOLARGRAPH
Integrating Solargraph technology, a solar-powered movement, this 40 mm TAG Heuer Aquaracer Professional 200 features a lightweight, tapered design with grade 2 sandblasted titanium to ensure maximum durability and versatility in extreme conditions. The perfect companion for all sports and nature enthusiasts.
TAG HEUER CONNECTED GOLF EDITION
TAG Heuer’s sporting spirit is expressed in a special edition designed for the most demanding golfers. The integrated GPS will assist you in every shot with high precision. High-tech materials: an ultralight titanium case with a matte finish and a ceramic bezel with the exclusive Golf Edition crown. It comes with two straps, one in black rubber, the other in white golf-pattern rubber with green stitching. Both straps, three balls, a TAG Heuer divot tool, and tees are all included in the exclusive set of this Connected Golf Edition watch.
TAG HEUER CONNECTED
Innovative technology meets high-end watchmaking in this TAG Heuer Connected watch. Ready to push boundaries, the distinctive 45 mm steel case features sporty, angular lugs and integrated steel pushers.
TAG HEUER MONZA FLYBACK CHRONOMETER
Monza returns as a contemporary tribute to the undeniable bond between TAG Heuer and motorsport: this striking new carbon edition, with a visual appeal geared toward extreme sports, embodies the Maison’s very essence. The 42 mm case, made of ultralight and durable carbon, is powered by the in-house Calibre Heuer 02 Flyback, a COSC-certified chronograph movement. A statement in watchmaking.
