TIG presents capsule collaborations with Maria Eleonora Chagas and Nathalia Medeiros
São Paulo label celebrates 20 years and bets on collections signed by fashion influencers
In the year in which it celebrates two decades in the fashion market, the latest bet from the São Paulo label TIG was a special dual launch. In partnership with Maria Eleonora Chagas and Nathália Medeiros, digital influencers who are in the hall of Brazilian fashion icons, the brand brings two capsule collections to TIG LAB.
Presented to the public under the name “Allure,” the pieces from both collaborations are full of personality and attitude. Flirting with the classic style that is its trademark, the pieces were developed with the transition between winter and summer in mind. The line caters both to women living in the city, with more classic and functional pieces, and those preparing for the European summer. The collection harmoniously combines trends, colors, and textures.
Renata Figueiredo, responsible for the brand, explains: “Thinking about our journey, we decided to create a versatile collection that would appeal to the contemporary woman for different climates and possibilities in one of the most fashionista seasons of the year.” Seeking inspiration from the European summer, she says that “the summer pieces are complemented by TIG’s creative style, full of personality for the European heat,” adds the CEO.
The influencer Maria Eleonora Chagas signs the first collaboration, strongly bringing the easy chic aesthetic, which guarantees an elegant, classic, and timeless look that is the essence of the urban woman. The sober color palette is marked by a clean, feminine, and delicate style, with transparent and minimalist details. The creations include long dresses, straight velvet pants, a long denim skirt with a train, a corset top, jumpsuits, among other options.
Bringing a contrast to the launch, the collab made with Nathália Medeiros, a carioca influencer, brings a relaxed mood, with vibrant colors and prints that perfectly capture the cool essence of the Ipanema girl.
The line conveys the “palm beach” solar energy as its main characteristic and brings the lightness of summer in the Northern Hemisphere, perfect for the July holiday season. Items such as ombré cropped tops, multicolored sweatshirts, fluid shirts, midi knit skirts, and destroyed denim skirts and pants have great potential to create versatile looks for trips to Ibiza, Mykonos, or Saint-Tropez.
In addition to the collabs, Allure presents in its line a palette of neutral and sober tones, ranging from light gray, black, and beige. Lace was one of the main materials used in pieces such as long dresses, cropped tops, shirts, and pants, in green and ocher tones. The chosen fabrics include printed draped tulle, which has been a major trend this year, velvet, tailoring, denim, sweatshirt fabric, cold wool, knitwear, and lace crochet. Transparency and defined silhouettes are bold and refined bets of this collection.
You can find the Allure collection, with the collabs TIG LAB, available for purchase on the e-commerce and at the brand’s physical stores. Check out the gallery with the full shooting!
