Bulgari reveals the Top Handle handbag capsule collection, Serpenti in Art, during Haute Couture Week in Paris
Discover Bulgari's exuberant creations inspired by the art and elegance of Serpenti, presented at the world's most prestigious fashion week
A Bulgari launches the “Serpenti in Art” collection in celebration of the 75th anniversary of Serpenti. The collection, the result of a collaboration with three contemporary artists, features six stunning handbags that highlight the hypnotic character of the Bulgari serpent. For the first time, the collection expands into the digital realm of NFTs, offering an exclusive experience accessible only through the bags. Korean painter Sunwoo Kim brings his artistic vision to the Serpenti Forever Top Handle bag, with Day and Night versions. The bags feature three-dimensional details, whimsical foliage and symbolic dodo birds. The collection celebrates the union between the serpent’s legacy and contemporary artistic expression, delivering a perfect fusion of art and fashion.
Chinese artist Zhou Li reinterprets the Serpenti Forever Top Handle bags with her abstract art. Named Ocean and Forest, the creations are inspired by the artist’s paintings, depicting themes of freedom, hope and nature. The bags are adorned with serpent head clasps and gemstones, reflecting the union between Chinese and European cultures. These works of art combine Zhou Li’s skill with Bulgari’s elegance, offering a unique artistic experience for women.
Sophie Kitching, a renowned artist based in the United States, created two exclusive animations for the Serpenti Forever Top Handle bag. Focusing on the serpent’s duality and its transformative power, the animations explore contrasts such as day and night, and interior and exterior.
The first animation, called Invisible Green, is a work of art from Sophie’s painting series. It features colors, petals and leaves on a white calf leather background, reminiscent of the serpent’s seductive scales. The iconic snakehead clasp is adorned with multicolored enamel inserts in matching tones.
The second design is inspired by nature, with a black calf leather background that alludes to Sophie’s Night painting. The animation creates a hypnotizing contrast between intense colors, representing the serpent’s mysterious forms and metamorphosis.
In addition to Bulgari’s craftsmanship and the quality of its leather goods, the bags offer a connected NFT experience, expanding the creative potential of the Serpenti line. Each bag comes with an exclusive three-dimensional video, providing the owner with unique access to a digital universe dedicated to their bag, a seamless transition from materiality to immateriality.
These exclusive creations, aimed at art lovers and Bulgari Serpenti enthusiasts, were unveiled during the Serpenti in Art event, part of Paris Haute Couture Week. As a special collection celebrating the 75th anniversary of an icon, each bag is available in a limited series of 75 pieces.
Bulgari, part of the LVMH Group, was founded in Rome in 1884 as a jewelry store. Over the years, it gained renown as the magnificent Roman jeweler and master of colored gemstones, establishing a global reputation for Italian excellence and exquisite craftsmanship. The company has become a diversified provider of luxury products and services, ranging from fine jewelry and high-quality watches to accessories and fragrances. Additionally, Bulgari boasts an unparalleled network of boutiques and hotels in the world’s most exclusive shopping districts.
Bulgari demonstrates its commitment to Corporate Social Responsibility through its numerous philanthropic partnerships. It holds a deep belief in innovation for a sustainable future, seeking to give back to nature and the community. The company is dedicated to creating a positive impact, both socially and environmentally, and to promoting sustainability across all areas of its activity.
With its legacy of excellence, commitment to quality and core values, Bulgari continues to delight and inspire people worldwide, setting new luxury standards and being recognized as a prestige and trusted brand.
