Natalie Klein inaugurates Paco Rabanne’s La Movida Pop Up at NK Iguatemi, SP
The exclusive space presents the iconic collection designed by Julien Dossena and marks the beginning of the brand’s new chapter as Rabanne.
French fashion has arrived in full force at Iguatemi SP, bringing with it the daring and sparkle characteristic of the iconic Paco Rabanne brand. Under the signature of renowned creative director Julien Dossena, the new La Movida collection takes center stage in a prime spot at the entrance of the newly opened store.
The Rabanne Pop Up was carefully designed to immerse visitors in the brand’s authentic codes. Upon entering the space, it is impossible not to be impressed by the lavish scenography. Curved metal furniture and clothing racks are arranged throughout, providing a modern, futuristic touch that is a trademark of Paco Rabanne. A large round rug adds a dash of sophistication, while an impressive panel showcases the stunning print of the Summer ’24 collection.
The metal mesh pieces, true icons of the brand, are present throughout the Pop Up—from the coveted bags to the breathtaking dresses. But the novelty doesn’t stop there. Tops, skirts, and T-shirts combine style and comfort, offering versatile options for everyday wear and special occasions. The complete collection was thoughtfully conceived to cater to resort and Northern Hemisphere summer tastes, bringing the freshness and elegance so eagerly awaited for the season.
The Rabanne Pop Up at NK Iguatemi marks a historic moment for the brand, being the first since the rebranding that crowns it simply as Rabanne. This change represents a new chapter in the fashion house’s history, celebrating its evolution over the years and reinforcing its place as one of the icons of global fashion.
Awaited eagerly by fashionistas and brand enthusiasts, the Pop Up will be open to the public for an entire month, providing the perfect opportunity for everyone to experience up close the exuberance and originality of the La Movida collection.
Come dive into the Rabanne universe, where elegance and the avant-garde unite to create a unique and unforgettable experience. Follow @rabanne to stay up to date with the latest news and trends from this brand that transcends generations and borders, winning hearts around the world. Fashion will never be the same after Rabanne!
