Lillet and Emily in Paris Together in an Exclusive Collab
The French wine-based aperitif brand Lillet is launching limited-edition Lillet x Emily in Paris bottles inspired by the iconic Netflix series. This collaboration highlights the protagonist Emily’s love for France and fashion, with redesigned labels depicting the Lillet woman in sophisticated Parisian looks.
In honor of this partnership, Lillet is promoting the Lillet Spritz cocktail, ideal for sharing with friends while watching the fourth season of “Emily in Paris”. Maison Lillet recognizes the affinity between the brand and the character Emily, both sharing a joyful, glamorous, and authentic view of life. Emily’s self-confidence and spontaneity resonate with the Lillet community, which values personal style and natural elegance.
Since the early 20th century, Lillet has celebrated women who defy norms with its elegant, refined flavor, earning the title ‘L’apéritif des dames’ (the ladies’ aperitif). Today, the brand perfectly aligns with “Emily in Paris”, highlighting an empowered attitude and a free spirit.
For this collaboration, Lillet presents two limited-edition bottles with haute couture illustrations, reflecting Emily’s easy-chic style. The collection includes cocktail suggestions, such as the Lillet Spritz and the Lillet Spritz Rosé, perfect for fun moments.
The bottles are available in 11 countries, including Brazil, on Bar Aberto’s e-commerce platform and, in August, on Amazon’s website.
About Lillet
Founded in 1872, Lillet has always placed women at the center of its strategy, promoting female empowerment. In Brazil since 2019, Lillet Blanc has won over the female audience, becoming a symbol of versatility and elegance in celebrations.
