Animale: Fashion That Goes Beyond Dressing
A night where city and nature meet in an unforgettable experience
Last Tuesday (18), Animale proved, once again, why it’s always one step ahead when it comes to fashion and experience. To unveil its new collection, Urban Flora, the brand brought together a team of impeccably dressed guests for an immersive dinner in São Paulo. But forget the traditional: this event was a fusion of fashion, art and gastronomy, with a narrative carefully woven to transport attendees into the collection’s universe.
The evening was hosted by Simone Mattar, who crafted a gastro-performance divided into five acts, where every detail—from the mapped projections to the concrete table setting—resonated with the Urban Flora concept. The collection, which strikes a balance between fluidity and structure, translates the meeting of nature and the city with textures and vibrant tones that reflect this urban duality.
Unlike classic fashion shows, Animale proposed a more organic presentation: the guests wore pieces from the new collection, creating a spontaneous and ultra-chic runway. As the soundtrack for this sensory experience, a pocket show by Maria Maud added even more sophistication to the moment. Among the names in attendance were Letícia Colin, Maria Ribeiro, Maria Braz, Malu Borges, Barbara Brito and Stephanie Ribeiro.
With this innovative format, Animale reinforces its creative DNA and demonstrates that fashion goes far beyond the runway – it’s about immersion, connection and experiences that awaken all the senses. On the radar of global trends, this fashion-gastronomic immersion only confirms that the future of fashion presentations is increasingly sensory and memorable.
