Born to shine
A collab between Loxus and Mônica Salgado that transforms astrology into art
Yesterday, at the elegant L’Avenue in Shopping Cidade Jardim in São Paulo, a collection was born that goes beyond gold and precious stones. Loxus and Mônica Salgado presented “SER”, a collab that translates the sky into jewelry, an invitation to celebrate the silent strength that pulses in each sign, the power of individual essences, and the beauty that exists in fully recognizing yourself.
Developed hand in hand, the collab presents a jewelry collection created to connect each sign to its unique essence. Each piece was carefully designed to translate the distinctive characteristics of each sign, combining astrological symbolism with the power of precious stones.
The jewels feature shapes inspired by the constellations, with smooth lines and volumes that evoke movement. Rubies, emeralds, sapphires and amethysts appear in subtle combinations that reflect personality and energy. It is a collection designed for those who believe that style and meaning can go hand in hand.
“We wanted to create something that was more than just a jewelry collection,” says Mônica Salgado. “Each piece is a reminder of who we are — a celebration of our authenticity.”
With its modern aesthetic and artisanal finish, Loxus once again consolidates its vocation to create jewelry with purpose. Meanwhile, Mônica’s creative perspective brought to the collection a contemporary and emotional interpretation of astrology, translating the theme into pieces that resonate with different styles and moments.
The launch event brought together guests from the worlds of fashion, art and communications at L’Avenue Cidade Jardim, in an elegant and vibrant late afternoon. Amid conversations and toasts, the new collection was presented in an environment that reflected exactly the spirit of the partnership: feminine, expressive and full of light.
More than a tribute to the zodiac signs, SER is an invitation to recognize the value of one’s own essence. A collection about what is most precious — being yourself.
