Global Edition, São Paulo Mood
Lifestyle Mag celebrates its Global Edition in São Paulo, in a gathering that blends art, purpose, and elegance at Resid Bar
São Paulo, October 29, 2025. Some events go beyond a social gathering; they are expressions of style, vision, and meaning. This was the night when Claudia Ribeiro Bernstein’s independent publication, Lifestyle Mag, touched down in São Paulo to celebrate its Global Edition. The chosen setting, Resid Bar—one of Claudia’s ventures in Brazil—served as the stage for a celebration that combined design, culture, hospitality, and the cosmopolitan essence that has defined the magazine’s journey for almost two decades.
After a launch lunch in New York and an exclusive dinner in Paris, the São Paulo event marked the culmination of this global journey with the city’s characteristic relaxed and welcoming energy. More than fifty guests—among them influential figures in fashion, art, architecture, and lifestyle—raised a toast to the magazine’s international expansion, which has solidified it as one of the most inspiring independent voices in the contemporary editorial scene.
“This Global Edition is more than a publication; it is a vision,” declared Claudia Ribeiro Bernstein, Publisher of Lifestyle Mag. “For almost 20 years, we have been creating stories that go beyond the pages. Our purpose is to connect people, ideas, and cultures. Communication today is not about choosing between print and digital; it is about being present in all possible forms and reaching people wherever they are.”
Claudia’s words resonated with the same elegance that defines every detail of Lifestyle Mag: precise curation, an artistic eye, and the authenticity that has supported the magazine since its first issue. From New York to Paris and now São Paulo, the publication reaffirms its commitment to content that transcends borders and celebrates the best of culture, design, fashion, and hospitality.
Among those present, names such as Adriana Trussardi, Camila Avesani, Karina Granella, Ana Fleury, Ana Isabel Carvalho Pinto, Andrezza Mastiguim, Bia Rosa, Camila Almeida, Lari Duarte, Camila Velzi, Fernanda Harger, Gabriela Yassuda, Samara Checon, and others created a celebratory atmosphere that combined elegance with authenticity.
The evening provided the perfect ambiance for those who believe true sophistication lies in the experience—in conversations exchanged under the soft lights of Resid Bar, in glasses raised to toast new stories, and in music that seemed to stitch time together among the guests. Lifestyle Mag’s presence in São Paulo represents more than an editorial milestone; it symbolizes a movement, an ongoing dialogue between print and digital, local and global, contemporary and timeless.
Since its founding, the magazine has stood out for bringing together inspiring narratives and offering a refined curation of content that reflects the lifestyle of those who seek more than information—they seek meaning. In its pages and on its platforms, iconic names have been featured, such as Meghan Markle, Lauren Santo Domingo, Diane von Furstenberg, Clive Owen, and the architectural duo Gilles & Boissier, among many others who embody the spirit of creativity and sophistication.
In Brazil, the choice of Resid Bar as the venue was no coincidence. The space, which is also one of Claudia Ribeiro Bernstein’s ventures, embodies the balance between aesthetics, taste, and warmth—values that also define the essence of Lifestyle Mag. Amid laughter and reunions, every detail of the event seemed to tell a story: floral arrangements in neutral tones, the subtle sparkle of champagne glasses, and the grace with which each guest was welcomed.
In a world of constant transformation—where digital accelerates the pace and print preserves the pause—Lifestyle Mag emerges as a bridge between the two realms, a space for contemplation and inspiration. The Global Edition is the reflection of this purpose, a celebration of culture in its multiple forms, an invitation to view the world with greater sensitivity and presence.
“Being independent has allowed us to maintain our authentic voice,” Claudia added. “We don’t follow trends; we create connections. From New York to Paris and now in São Paulo, Lifestyle Mag is where stories happen, always with the same essence: to inspire through beauty, truth, and art.”
At the end of the night, as the lights of São Paulo reflected in the glasses, there lingered the sense that every gathering hosted by Lifestyle Mag is also a gesture of love for culture and communication. A reminder that, even in a digital world, what truly connects people is still emotion and the art of telling great stories.
