Martha Stewart, always original
At 84, Martha Stewart continues to reinvent herself, showing the world new ways to look at beauty, health, and lifestyle. Now, with Elm Biosciences, her latest venture, she proves that influence is ageless and that science and style can go hand-in-hand at any stage of life
Martha was always ahead of her time. Long before influencers existed, she was already setting trends, creating standards and awakening desires through her TV shows, books and the entire media empire she built. More than teaching recipes or decorating tips, she presented a true way of living. If today the internet breathes lifestyle, it’s because Martha paved that way.
Eight decades later, she returns to occupy space at the center of cultural conversations, this time to talk about aging, science and beauty. Alongside dermatologist and biotechnology entrepreneur Dr. Dhaval Bhanusali, Martha has just launched Elm Biosciences, a skincare brand that aims to redefine how mature skin is cared for. It took five years of research to arrive at two products that were born iconic: the A3O™ Elemental Serum, an innovative antioxidant, and the Inner Dose™ Daily Skin Supplement, a daily supplement that works from the inside out, strengthening the skin. “I decided many years ago to take care of my skin,” says Martha.
“On this journey I met Dr. Bhanusali and we began together to develop something unlike anything else. I’ve been using our products in all development versions for five years and I’m extremely happy with the results.” The sentence sums up the philosophy that has always guided her trajectory: discipline, care and consistency make all the difference. Her story is full of curiosities that explain the strength of the myth. In 1999, Martha became the first self-made female billionaire in the United States, long before the digital era transformed entrepreneurs into celebrities.
Mais do que uma nova marca de skincare, a Elm Biosciences é uma extensão natural da essência de Martha Stewart
Martha also built a true lifestyle library with more than 90 published books, from gardening to etiquette, which still serve as references today. On the farm she maintains in Bedford, upstate New York, she cultivates over 700 rose bushes, a living example of her passion for nature and the daily care she has always preached.
Resilience is another trait that defines her. Her Netflix documentary recalls the period she spent five months in prison, an episode that could have ended her career but turned out to be the starting point for one of the greatest comebacks in pop culture. And she has never stopped surprising: decades before the “farm to table” movement spread, Martha was already speaking about the importance of fresh, local ingredients. Now, with Elm, that philosophy gains a new interpretation: from farm to table has become from lab to skin. This ability to reinvent herself can also be seen in her unusual choices. The partnership with Snoop Dogg, for example, became a cultural phenomenon and showed her ability to connect with very different generations.
Just as she taught how to fold sheets or plant fresh herbs on TV shows, today she talks about consistency in skin care: small gestures that, over time, transform the result. And if anyone still doubts her symbolic power, just remember that, already at 81 years old, she graced the cover of the Sports Illustrated Swimsuit Issue, proving that no age limits beauty, daring or influence. More than a new skincare brand, Elm Biosciences is a natural extension of Martha Stewart’s essence. A meeting of science, elegance and the belief that everyday rituals can transform life. She has shaped the way we live for decades and now shows that she can also redefine how we age: intelligently, elegantly and without fear of celebrating every phase.
More than a new skincare brand, Elm Biosciences is a natural extension of Martha Stewart’s essence.
