A soirée among stories, glasses and smiles
Lifestyle Mag celebrates its Global Edition in the heart of Samaritaine, Paris
Paris was the stage for the latest celebration of Lifestyle Mag’s Global Edition, gathering more than one hundred guests at L’Appartement inside the iconic Samaritaine. Following the intimate lunch in New York, the arrival in the French capital was not merely a continuation, but the affirmation of a nearly twenty–year journey devoted to translating the spirit of the times into pages, screens, and experiences.
The space transformed into a living stage of memories and inventions. Cartier recreated the atmosphere of a refined office, reminding us that writing, sketches, and archives can also be jewels. Meanwhile, the Orient Express — legendary for its gilded carriages and endless tales of travel — served champagne from train-style carts, evoking the glamour of departures, as if each glass were a ticket to another era.
More than an event, the evening became a manifesto on the art of storytelling. As founder and publisher Claudia Ribeiro Bernstein reminded, the question was never about choosing between print or digital, but about creating something capable of existing in multiple forms — a cover, a podcast, a reel, or a face-to-face gathering. What truly matters is the experience of being wherever the reader is, in dialogue with both the present and the eternal.
The Global Edition is also a declaration of independence and reach, already immortalized in covers that have featured names such as Meghan Markle, Lauren Santo Domingo, Diane von Furstenberg, Clive Owen, and Gilles & Boissier. From New York to Paris, the journey now continues to São Paulo — the final chapter of a trilogy that connects continents through the universal language of style, culture, and the art of living.
