“Telling a meaningful story has become part of the essence for brands while building its pillars. Lifestyle Mag has actively contributed to different projects by creating the highest quality creative magazines and marketing assets for clients all over the world – whose distinctive graphic identity and editorial savoir-faire have captured imaginations, addressing new themes in a contemporary manner. The brand, with its style and vision, is a true pioneer”
It’s made for those who love to learn something new, explore new places, and savor the true flavors of what matters. It’s the story of a girl in love with her Moleskines, endlessly curious about the people and places she discovers every day — always seeking meaning, yet never forgetting the simple magic of beautifully written words and how they can make your eyes travel the world.
Clau Ribeiro Bernstein
Founded in 2010, Lifestyle Mag began as ECG — Evol Content Group — a boutique agency in São Paulo, Brazil, creating fashion campaigns and catalogs for some of the world’s most esteemed brands.
From the beginning, we chose a distinct path. Instead of chasing trends or fleeting moments, we remained anchored in what truly reflected our vision. That commitment shaped our journey — and continues to inspire everything we do.
In just a few years, the boutique agency began attracting major accounts such as Nespresso, Intermarine, Reebok Sports Club, Le Lis Blanc, among others. But more than that, Lifestyle Mag was born from a deeply held belief — to give each client our full attention and the assurance that tomorrow can always surpass today. This vision translated into creations marked by distinctive detail and meaning.
As we produced campaigns, clients began requesting editorial pages — what we now call custom content, branded content, or tailor-made publications. Beyond beautiful models, stunning settings, and striking imagery, Lifestyle Mag embraced the mission of promoting culture. It established itself as a curator of refined experiences, publishing both print and digital works on subjects spanning yachts, sports, soccer, architecture, weddings, travel, fashion, decor, and more.
It opened the door to a world of taste, discovery, and intellect — a space where culture could be explored and collected, much like one would a cabinet of curiosities.
We have fun at work. We love what we do. We work hard and smart. We do great things. We strive for excellence. We communicate and listen – to bring the best just for you.
It was on an ordinary afternoon at the five-star Hotel Omm in Barcelona that Claudia envisioned what the market was missing — a publication that spoke of travel, personalities, hotspots, and joie de vivre without a hint of snobbery. A laid-back la vie en rose, captured on paper. That spark became Lifestyle Mag.
From there, the magazine made its way into eight countries — France, Italy, Belgium, Dubai, the United States, Brazil, Spain, and England — resonating with readers who sought meaning wrapped in elegance.
In 2015, the company expanded with an office in the United States, backed by sponsorships from Bloomingdale’s, Mercedes-Benz, Nespresso, and Veuve Clicquot. For Claudia, it was a defining chapter. “I was just 28, traveling the world producing covers and fashion and lifestyle shoots,” she reflects. “But New York has always breathed the same cosmopolitan air that runs through my veins.”
More than simply establishing Lifestyle Mag and ECG in yet another country, it was also about leaving behind pieces of a life — personal ties and a culture deeply rooted in her story.
“Of course, it was an enormous challenge to leave my family, friends, and a dedicated team of 40 people to open our US office,” Claudia recalls. “Managing everything from miles away while building trust and connection with a completely new team in New York was both daunting and transformative.”
The change was limitless. In a world evolving at warp speed, we knew we had to evolve with it. So it was only natural to lay our foundations in the Big Apple. With what lay ahead, Claudia chose to live every word of Sinatra’s iconic ode to New York.
“Everything happens here — and of course, I wanted to be part of it,” she reflects. “I was taught never to fear life’s challenges. I just hold my breath and dive right in. And this dive was so deep, so intense, that it made me realize something: embracing the city’s cultural mosaic, at the very moment the digital era was reshaping how we create and consume content, meant that the address on my business card wouldn’t be the only thing changing.”
A few years later, we chose to fully embrace the city — leaving our mark with a distinctive style and a fresh, effortless way of connecting with clients through our creative agency work, while continuing to craft meaningful content for our own publication.
Welcome to Lifestyle Mag
