Back to the natural
By Heloísa Lima
Whether to promote stronger strands or even save salon time in a busy routine, the trend of restoring hair’s original tone has gained more and more followers. For some time, women from all over the world have been seeking ways to encourage and reclaim their natural colors.
We spoke with hair muses about their natural shades:
Andrea Bogosian, Founder and Creative Director of Andrea Bogosian
“I started wearing my hair in its natural color during the pandemic because we couldn’t go to beauty salons. Then I thought…I’ll take the opportunity to see how I’d look as a natural brunette, since for fifteen years I’d been getting highlights, and I started to like the texture more, my hair began to feel fuller. I also started thinking that I have to take advantage of this phase while I don’t yet have gray hair to continue with my natural hair, and save coloring it for when I really have gray hair.”
Bruna Azem Rosman, Creative Director
“I believe in natural beauty as a whole; body, hair, and face. It makes so much more sense to me. I deeply hydrate my hair in the shower, I use products from Beth Dantas and I also use a lot of B.O.B bar shampoo. I wear my hair in its natural color, and once a year I lighten it just a bit. I avoid blow-dryers, curling irons, and only dry my bangs.”
Mirelly Moraes, Founder of Verbena Flores
“Ever since I moved to California I had to learn to care for my hair on my own. I no longer use the Dyson hairdryer; the wind is so strong it damages my hair, it would go dull and lack shine after drying, so I went back to the Parlux. I always use coconut oil on the ends, leave a bit in my hair before washing, and I also use Shu Uemura masks, Kerastase, Olaplex (3 and 6), and Biossance Squalane. I don’t color my hair because I think the natural color is chic.”
This process is, in fact, a challenge that isn’t always easy. That’s because the “bleaching” process can take a long time to complete, as it depends mainly on hair growth, and this growth process varies greatly from person to person, which is one of the reasons women extend this transition back to natural. But after all, is there any way to restore the hair’s natural shade without it actually looking like you’re doing so?
The answer to that question is quite difficult, however, there are some ways to make the process a bit easier, less complicated, and fully embrace your natural look.
01
Talk to a professional
Seek out a trusted coloring specialist; they can closely monitor your transition process and, besides giving you practical tips to make it easier, can also motivate you to keep going.
02
Define the step-by-step recovery plan
Together with your trusted professional, decide which steps you will follow to restore the dyed color. Will you do highlights to help? Are haircuts an option? Discover everything you need to know in advance so there are few surprises along the way.
03
Consider dyeing it to let it grow out afterwards
If your natural hair color is very different from the one currently dyed, consider coloring your hair one more time, this time with a shade that’s a bit closer to your natural tone. That way, as the dye fades, the regrowth won’t be as noticeable.
05.
Be patient
Patience will truly be your best friend during this transition process to regain your hair’s original tone. If it helps, look for women who are also going through this change for inspiration.
