Beauty, longevity and well-being
Beauty, longevity and well-being
An exclusive gathering hosted by Inc.Beauty, Wilderness, and The Global Nomads reveals how reconnecting with nature is the key to harmony between body and mind
On August 13, in São Paulo, Inc.Beauty held the first edition of Inc.Experience in partnership with Wilderness, a global reference in luxury hospitality and conservation in Africa, together with its representative in Brazil, The Global Nomads.
Following this exclusive gathering, Dr. Calu Franco (Inc Beauty), Clara del Castello (Wilderness), and Maria Alice Cavalcanti (The Global Nomads) held an inspiring talk on the new era of regenerative tourism and experiences connecting body, mind, and nature.
The central point of the event was the importance of the connection between humans and nature, highlighting how regenerative tourism can be a crucial tool for physical and mental well-being.
“We don’t see diagnostic levels,” noted Dr. Calu Franco when discussing beauty and longevity. For her, well-being is an ongoing care that begins with a calm mind so that body and soul can be in complete harmony.
Maria Alice Cavalcanti, from The Global Nomads, detailed Wilderness’s philosophy, which elevates the guest experience to a level of personal connection. For her, through the contact made possible by the service, “We understand that we are part of it, we are nature.” The idea is that contact with remote places—such as feeling the water, breathing pure air, and being in silence—causes travelers to return home with renewed energy, greater courage, and a new perception of the world.
With the aim of further enhancing the experience of its guests, the company is investing in new facilities such as treatment rooms, relaxation rooms, aesthetic rooms, gym spaces, and ice baths. The goal is for travelers not only to connect with nature but also with themselves.
Clara del Castello, of Wilderness, shared how these experiences transformed her own perception to the point of feeling “insignificant compared to the magnitude of nature.” She also spoke about Wilderness’s sustainable approach in expanding its infrastructure—with the help of geologists, architects, and conservationists—to determine how to cause the least possible impact on nature.
At the end of the event, guests took part in a raffle for a two-night voucher for two people, giving the winner the chance to experience Wilderness’s transformative journey in Africa.
