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Bottega Veneta celebrates Brazilian culture at the Glass House in São Paulo
Open to the public, The Square São Paulo event brings together artists in an immersive program at Lina Bo Bardi’s house. An event that promotes curiosity, dialogue and the core values of Bottega Veneta, such as craftsmanship, creativity and self-expression.
Redação
From May 27 to June 3, 2023, Bottega Veneta celebrates Brazilian culture with an exclusive artistic program at Lina Bo Bardi’s Glass House in São Paulo. The Square São Paulo is the latest in the brand’s cultural exchange series, The Square, first presented in Dubai in 2022, followed by a second edition in Tokyo. Under the creative direction of Matthieu Blazy, the series brings together artists, guests and the public in site-specific immersive events that inspire curiosity and dialogue and champion Bottega Veneta’s values of craftsmanship, creativity and self-expression.
The Square São Paulo marks Bottega Veneta’s 10 years in Brazil. Curated by Mari Stockler, the event evolves beyond the custom square structures of Dubai and Tokyo to the square form and lush setting of the Glass House, a landmark of Brazilian modernism. During the 11-day program, artists and artworks from across Brazil gathered to honor the legacy of the Italian Bo Bardi, explore her interaction with Brazilian culture and celebrate Brazilian creativity in all its forms.
The talents participating in The Square São Paulo include Arnaldo Antunes, Ibã Salles, Vivian Caccuri, Luiz Zerbini, Carlito Carvalhosa, Rosana Paulino, Alaíde Costa, Lenora de Barros, Cristiano Lenhardt, Leda Catunda, Ricardo Aleixo and João Camarero. The event will also feature works by Lygia Pape, Hélio Oiticica, Augusto de Campos, Mestre Guarany, Surubim Feliciano da Paixão – as well as works by Bo Bardi herself, including original writings and furniture housed in the Glass House. Four books, based on the four routes of The Square, were published in a limited-edition box.
The event’s curation revolves around four thematic routes related to time, geometry and spirituality, Brazilian counterculture and the roots of Bossa Nova. Each route guides visitors along a different path through the house and garden and culminates, on the opening day, with an artist’s talk.
Born in Rome, Bo Bardi moved to Brazil in 1946, becoming one of the most important and expressive figures of Brazilian modernism. With a strong emphasis on the social potential of design and architecture, her pioneering projects include the São Paulo Museum of Art and the SESC Pompéia leisure center. A keen writer and thinker, she co-founded the influential art magazine Habitat and also created jewelry, costumes, furniture and stage sets.
“A Casa de Vidro é um dos meus lugares preferidos. É uma verdadeira inspiração encontrar aqui artistas de várias gerações, disciplinas e de todo o Brasil para celebrar o legado de Lina Bo Bardi e a riqueza da cultura brasileira. Bottega Veneta tem tudo a ver com estilo atemporal. Com The Square São Paulo, reconhecemos como as ideias e a estética de Lina ressoam até hoje, sempre nos lembrando do poder transformador do design e da cultura.”
“Do projeto modernista ao abraço da força da cultura popular brasileira e colaboração com a contracultura, Lina desafiou normas e desenvolveu ideias que atravessaram o tempo cronológico como flechas e são, hoje, uma perspectiva essencial da identidade brasileira. Com The Square São Paulo, mergulhamos em seu pensamento revolucionário. O evento é concebido como um diálogo. Provocamos o tempo ao contrastar os objetos de Lina com obras de artistas modernos e contemporâneos em uma troca entre passado, presente e futuros possíveis."
