Bvlgari enchants New York with the launch of the Tubogas collection
Naomi Campbell, Dakota Johnson, Paris Jackson, Olivia Culpo and Damson Idris enjoyed the sound of performances such as that of the futuristic musician Masego.
On the evening of Wednesday, September 5, 2024, Bvlgari, the renowned Roman maison, took over New York in a dazzling event to unveil its new Tubogas jewelry collection. The chosen setting was the rooftop of the Skylight at The Refinery, an iconic space located in the historic building of the former Domino Sugar Factory, which this year celebrates its 140th anniversary. This perfect combination of tradition and innovation reflects Bvlgari’s visionary spirit, which continues to redefine the boundaries of jewelry.
Striking Presences and Lots of Glamour
The event was a true star-studded parade, featuring influencers and fashion icons such as Naomi Campbell, Dakota Johnson, Paris Jackson, Olivia Culpo, among others. Supermodel Naomi Campbell, known for her unmistakable style, was one of the evening’s main attractions, while Dakota Johnson impressed in a burnt-orange Gucci dress adorned with jewels from Bvlgari’s High Jewelry Monete collection.
A Multisensory Experience
Guests were welcomed by a narrative path tracing the evolution of the Tubogas artisanal technique, a form of jewelry that dates back to the 1940s. The collection highlights enveloping lines and fluid movements achieved without any soldering, reflecting the boldness and creativity that define Bvlgari.
The evening was enriched by artistic performances that created a dynamic and inspiring atmosphere. Light artist Christopher Bauder presented “THE WAVE,” a kinetic sculpture that transformed the golden spirals of the Tubogas collection into a captivating visual experience. The luminous waves danced in sync with a dance performance led by principal ballerina Isabella Boylston, celebrating the flexibility and movement inherent in the new collection.
Live Music and a Vibrant Atmosphere
The night’s soundtrack was provided by futuristic musician Masego, who enchanted the audience with his unique blend of soul, R&B, and jazz. His acoustic set, carefully curated for the event, combined his captivating voice with the sounds of a piano and a looper, creating a hypnotic atmosphere that enveloped everyone present.
DJ Nancy Whang and DJ Myles Hendrik also contributed to the night’s vibe, keeping the energy high as guests enjoyed a stunning view of the New York skyline.
A Look to the Future
The journey of the Bvlgari Studio, which made its debut in Seoul, South Korea, continues at Bvlgari’s Fifth Avenue flagship, where a dedicated installation and selected creations from the Tubogas collection will be on display. This multidisciplinary platform not only nurtures the narrative of Bvlgari’s icons but also fosters innovative synergies among contemporary creators.
With a blend of technical artistry, a spirit of innovation, and a celebration of design, the Tubogas collection promises to be a milestone in the history of jewelry, reflecting Bvlgari’s desire to create something strikingly new and captivating. The night in New York was just the beginning of a new era for the maison, which continues to shine brightly in the world of fashion and jewelry.
