Hello, beautiful Schutz!
Schutz presents its rebranding for the
Summer ’25 collection and the campaign
starring Bruna Marquezine.
Schutz is back with strength and audacity that promises a new chapter in the brand’s history. The iconic brand of the Azzas 2154 group decided that now is no time to play around and launched a rebranding that will not only turn heads but also redefine the concept of power in the fashion world.
In a setting where red reigns with elegance, where Bruna Marquezine embodied glamour with unquestionable sophistication, and where every detail of the Summer 25 campaign is an ode to luxury and confidence. Schutz dove deep into its roots, reclaiming the essence of its most iconic campaigns and opening a new chapter that radiates audacity, style, and, of course, refined sensuality.
But let’s get serious – this transformation didn’t happen on its own. Schutz teamed up with the renowned Italian agency Masciottii, the brain behind brands like Tod’s, Etro and Bluemarine. This partnership brought a global and strategic freshness, reconnecting the label with its target audience in a way only the best can. After all, who better than the Italians to understand fashion and sophistication, right?
And to seal this new moment, Schutz presents the Schutz Gang – a select group of influencers and opinion leaders who embody diversity and feminine strength. These ambassadors are not just familiar faces; they are the personification of the new era of Schutz, an era that celebrates individuality and power with every sinuous heel and every meticulously thought-out detail.
The collection ‘Summer 25’, which will be available starting today, August 8. Imagine shoes that are the pinnacle of sophistication, with elements ranging from the intensity of fire to the irresistible Ultra Red hue. And as a final touch of luxury, all models are produced in Italy – because nothing screams ‘chic’ like a pair of perfectly crafted Italian heels.
So, if you were thinking about refreshing your wardrobe, now’s the time. Schutz is not just selling shoes; it’s offering a transformation – an opportunity for you to embrace your boldest, trendiest, sexiest side. And if you still aren’t seeing red, you’d better adjust your fashionista lenses, because this new phase of Schutz is going to stake its claim – and spoiler: the territory is your heart.
