In a special event, JK Iguatemi features a window display with prints from French artist JR’s “Inside Out” project
The cinema at JK Iguatemi also served as the stage for the premiere of “Paper & Glue”, a documentary by JR that showcases the power of art as transformation, resilience, unity, beauty, and emotion
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At JK Iguatemi, you can find an exhibition rich in significant meanings, located on the shopping center’s facade, featuring prints from French artist JR’s Inside Out project. The printed portraits that make up the facade depict some of the guests who attended the premiere of “Paper & Glue,” the French artist JR’s documentary that showcases the power of art as transformation, resilience, unity, beauty, and emotion. The event was part of SP-Arte’s VIP programming and took place on the occasion of “O papel da mão,” the artist’s first solo exhibition in São Paulo, on display at Galeria Nara Roesler until May 20.
A major attraction of the day was the presence of the “Inside Out Truck” – a mobile photo booth that arrived in the capital for the first time. Guests were able to take photos and have them instantly printed on a large scale.
JR launched the Inside Out Project in his first TED Talk, after winning the TED Prize on March 2, 2011. Drawing on his own artistic practice for inspiration, he created a participatory platform that helps individuals and communities convey a message through large-scale black-and-white portraits pasted as wheatpaste posters in public spaces. Through these “actions,” communities around the world spark conversations and collaborations.
Over the past 12 years, more than 400,000 people from 148 countries have participated in the project. Thanks to participants’ donations, the project has reached every continent, with over 2,000 actions created. These actions have centered on various themes: diversity, community, feminism, racism, climate change, education, children’s rights, and art are just a few of them.
