Ferragamo Debuts in Grand Style in Trancoso
A New Era of Elegance in Bahia
The renowned Italian luxury fashion brand, Ferragamo, is about to add a touch of elegance and sophistication to the already charming setting of Trancoso, Bahia. In an exciting collaboration, Ferragamo is opening an exclusive pop-up at the iconic Pousada Estrela D’Água, showcasing the eagerly awaited Pre-Spring 2024 collection by Maximilian Davis.
Starting December 20, customers will have the unique opportunity to immerse themselves in the brand’s luxurious atmosphere, set amid Trancoso’s relaxed yet chic environment. The Pop-Up, which will remain open through Carnival from December 26 to January 26, will transform part of Pousada Estrela D’Água into a fashion oasis, offering an exclusive experience to visitors.
Inspired by Trancoso’s natural and architectural beauty, the pop-up store will incorporate local elements such as raffia and natural materials to create an atmosphere that harmonizes with the destination’s unique aesthetic. Beach and pool umbrellas, loungers, and cushions customized with the new print in a warm reddish-orange hue comprise the perfect setting to showcase Maximilian Davis’s bold creations.
The Americas CEO, Daniella Vitale, shared her excitement about the unique experience Ferragamo will bring to Brazil. “Trancoso is a highly sought-after summer destination, attracting over 80,000 visitors. We are excited to bring this unique experience to Brazil for the first time. The bold prints from Maximilian Davis’s Pre-Spring 2024 collection embody the elegance and sophistication of the clientele visiting Trancoso and will seamlessly integrate with the property on Praia dos Nativos.”
The Pop-Up’s carefully curated selection includes Ferragamo’s icons such as the Hug and Fiamma bags, a variety of women’s ballet flats and sneakers, as well as the new men’s Star Tote, accompanied by a selection of drivers, men’s sneakers, and loafers. Women’s summer dresses in orange and floral prints stand out in the ready-to-wear offering, providing elegant options for seasonal events.
Additionally, the Holidays capsule adds a festive touch to the selection, featuring the Wanda bag in silver leather, Elina sandals, and a variety of pumps with the iconic curved heel.
A special focus is dedicated to the new Fall/Winter 2023 eyewear collection, marking an exciting chapter in the brand’s history. The collection incorporates the Italian house’s classic values, such as timeless elegance and refined quality, with the iconic Gancini playing a prominent role and receiving innovative and contemporary interpretations.
This exclusive collaboration is part of the celebrations for Pousada Estrela D’Água’s 25th anniversary, a seaside retreat renowned for its comfort and charm. Located on Praia dos Nativos, the hotel captures the essence of Bahia and has received the prestigious Condé Nast Johansens Awards for Excellence. The CEO of Pousada Estrela D’Água, Evelyn Gavioli, expressed enthusiasm for the unique fusion of fashion and hospitality. “The collaboration with Ferragamo highlights the hotel’s ability to attract international luxury brands, establishing itself as a destination of excellence.”
The store design is the result of an innovative collaboration with the Brazilian luxury retailer Namix and the renowned public relations firm Felipe Casas, showcasing Ferragamo’s commitment to offering unique and memorable experiences to its clients worldwide. This ephemeral event promises to be a highlight of Trancoso’s summer season, providing fashion lovers with an exclusive opportunity to engage with Ferragamo’s innovative aesthetic in one of Brazil’s most stunning destinations.
