Recapping the First Day of the 7th Iguatemi Talks Fashion 2023: A Journey through the Fashion World
Bruna Tavares, Lauren Santo Domingo, Pequena Lo, Lelê Burnier and Malu Borges mark the first day of the event
On October 17, Iguatemi S.A., a major enthusiast of both domestic and international fashion, hosted the first day of the 7th edition of Iguatemi Talks Fashion. The conference featured a diverse schedule, bringing together personalities from the fashion industry, design, sustainability, diversity, business, innovation, and creativity.
The first day’s main plenary participants included Trey Lard, CEO and Creative Director of Laid + Partners, a renowned creative agency in the fashion, beauty, and luxury markets, who discussed “The Power of Branding in the Luxury Market” with André Mellone and Maria Prata. Marina Santiloni, Customer Experience Manager for Latin America at WGSN, addressed the new trends cycle.
After the lunch break, the talks continued with influencers Malu Borges, Lele Burnier, and entrepreneur Bruna Tavares, who shared their perspectives on how the TikTok platform influences fashion consumption, along with Gabriela Comazzetto, Head of Global Business Brazil.
Lauren Santo Domingo, co-founder of Moda Operandi and current director of the Home line at Tiffany & Co, also offered insights into her successful career in fashion and design. Another panel featured influencer Pequena Lo, who shared her journey alongside plus-size fashion and market specialist Dani Rudz.
In addition to the talks, the 7th edition of Iguatemi Talks Fashion hosted workshops on contemporary themes. Fashion Revolution, for example, offered a workshop on “Sustainability and Upcycling” with Suelen Ingrid, founder of the sustainable brand AfroIsh, who is also known as a cultural coordinator and executive producer. At the same time, fashion director Rita Lazzarotti led a styling workshop.
To reinforce the philanthropic nature of the event, Iguatemi will allocate 10% of the revenue from ticket sales to IN-MOD (National Institute of Fashion and Design). Founded in 2004, IN-MOD is a non-governmental, non-profit organization whose mission is to work, both domestically and internationally, for the recognition and visibility of Brazilian fashion and design as value-added segments. See more photos from the event.
