PEOPLE
Interview Bruna Azem
Lifestyle, style, fashion world and entrepreneurial journey. Get to know influencer Bruna Azem in a full and exclusive interview.
Elegance and versatility: these are the pillars that Bruna Azem adheres to when composing her pieces for different occasions. Inspired by her passion for vintage and velvet, the fashionista shares a bit of her impeccable good taste, which results in a unique style, creating sophisticated and cool looks.
In a super relaxed and engaging chat, Bruna speaks with the Lifestyle Mag team about her passions, the fashion world, favorite places around the globe and her entrepreneurial journey. Check out the full interview!
LM: Where were you born and raised?
BA: São Paulo city – married to a Carioca, but I consider myself the most Paulista possible!!!
LM: Has fashion always been a passion since childhood? If so, tell us a story that exemplifies this.
BA: Always. From a very young age I remember choosing my own clothes or stomping my foot to do so haha. While most girls my age wore puffed dresses, I went to little parties in riding-style leggings and a denim shirt. I think I was already adding my own touches when dressing up! Also – I have a very shopaholic mom, and I’ve always been her companion in this “sport” – it was trips upon trips stopping at every store and I never got tired 🙂
LM: Do you have hobbies? If so, what are they?
BA: A few. Pilates – I love it, I do it twice a week. Fashion research on random sites – if I let myself, I spend the day browsing resale platforms. Watching romantic comedies. When I travel – I like to do everything on foot – I’m tireless – anyone who’s accompanied me knows!
LM: You worked for years at a fashion brand. What was your position and what was the routine like in that role?
BA: I worked for 8 years at Mixed! I joined to launch the brand’s e-commerce – we literally started from scratch. Over the years I took on new roles – I worked as a franchise supervisor (they have stores in several states across the country), then I began helping with visual merchandising in stores – arranging the shops and window displays and taking the photos for the website … it was quite a learning experience!
LM: Today you create a lot of content around vintage pieces. Which inherited family items do you cherish the most?
BA: I’m quite attached to my vintage pieces haha – not necessarily the family ones. But the items I keep with love are my grandmother’s fur coats – and also the jewelry she had – I got married wearing her earrings!
LM: What are your top vintage stores around the world?
BA: The RealReal (USA) – not only vintage, but with affordable finds (especially online).
Amarcord Vintage (NY) – really cool curation, super vintage and unique finds.
Sand Archivio – I became friends with Alessandra (the owner) who has an incredible curation and lives in Berlin – she’s another vintage lover and goes on extensive hunts for pieces across Europe.
Cavalli e Nastri (Milan) – I discovered it last year and it’s already on my favorites list – lots of Hermès items, among other brands, I loved it.
Relik (London) – this one is different, with more WOW finds – really cool to check out too!
LM: What are your 5 favorite hotspots in Rio?
BA: Barraca Paraiso do Leblon – my go-to beach spot.
Meat pastel + strawberry açaí + custard apple juice with passion fruit from BB Lanches.
Post-beach lunch at SABOR DOC.
Dinner at Sushi Leblon.
Shopping at KI AND CO on Rainha Guilhermina, followed by a cappuccino at Q CHOCOLATE.
LM: What does no one know about Bruna Azem?
BA: Hmmm – I consider myself quite open and spontaneous – so anyone who spends time with me knows exactly how to read me… Now what no one knows (which is hard) – I think about the look I’d wear even to events I’m not necessarily attending (haha – I do this frequently). I guess that’s it 🙂
