PEOPLE
Luma Costa: actress and entrepreneur talks about career, family and Christmas
Heloisa Lima
Christmas has a special meaning for everyone, but for actress, mother and entrepreneur Luma Costa, this date is a time to use all her creativity and innovation to bring the best of her home’s décor to countless people’s homes through Casa Costa.
In today’s My Lifestyle, we interviewed the entrepreneur to learn more about her brand and, of course, to explore what Christmas means for her family.
LM: Your career as an actress is long; you started very early at just 12 years old. What was that beginning like?
LC: My acting career really did start early, at 12. My first experiences were in theater. Much of my foundation as an actress was built on stage. Later, I was fortunate to work in television, which offered me great opportunities over time. I built my career at the country’s largest network, and I’m very grateful for all the invitations I received. They were incredible projects of which I’m extremely proud.
LM: How did the idea for Casa Costa come about?
LC: My fascination with table settings and décor gave rise to Casa Costa. I’ve always been interested in the subject, but over the years it evolved into a true passion.
To me, setting tables, decorating the home, and taking care of my household are a form of expression and self-care. It’s something that comes from the inside out, where looking after my loved ones comes first. My tables have always been a way to create a connection with my family—a chance to express how important those moments are to me.
I love hunting for unique products and great finds—and, through that, putting together setups for everyday life or special occasions. This was clear to anyone who knew me closely. Since it’s part of my life, I started sharing this content with the public through #MesasDaLuma, which generated strong interest in a curation with my personal touch and aesthetic.
In 2021, this passion turned into a new venture. I decided to study the market in depth, and it became clear that launching a brand in the sector made sense. With Casa Costa, we aim to strengthen connections between people and encourage the practice of generosity through hosting and gifting. It’s an extension of my own life and was born in my home.
LM: At the Christmas pop-up you opened, what are your favorite products?
LC: Our Christmas Pop-Up at JK Iguatemi has a unique curation of products—a super special selection for Christmas and end-of-year celebrations, but also featuring Casa Costa’s favorite pieces, such as our hand-painted glasses.
We created a beautiful collection for this end-of-year season that reflects our aesthetic and curation. Because of the occasion, I think the “Pomegranate Leaves” dinnerware is among my top picks. We chose porcelain made in Brazil, released in a limited edition.
To make the launch even more special, we developed an exclusive print for Casa Costa. There are options for dinner and dessert plates, both decorated with a gold rim that adds even more significance to the pieces. Even though they’re perfect for Christmas, the pieces maintain Casa Costa’s versatile DNA—being suitable for different occasions and purposes.
LM: What are your most cherished Christmas memories with your family?
LC: I think any memory involving my family is of great importance. Birthdays, Christmases, Easters, or the traditional Sunday lunches… For me, it’s about the people and not just the occasion.
I love hosting in every situation, so the table has become a central point in my home. But yes, I have wonderful memories of Christmas dinners at my mother’s house. She has always been a very welcoming and generous woman.
I remember having family present and united, but also friends and acquaintances who had no one to spend Christmas with. That always struck me. It’s about welcoming and sharing the moment. I want my children to carry that with them throughout their lives.
LM: What is your routine like as a mother, wife, and entrepreneur?
LC: Intense! I think that’s the story of the modern woman: being oneself, one’s loved ones, others, and the world. It’s being one and a thousand at the same time. Being an entrepreneur, actress, mother, wife, woman… Everything pulls me in many directions at once.
There are moments when I find it challenging to balance the demands, but I believe every woman has a supernatural ability to get it all done. Sometimes even I don’t know how I manage, but this is a feminine strength—we can and are capable of being many things.
LM: Are you thinking of returning to the small screen?
LC: At the moment, I haven’t found a project that makes sense for my journey. I want to take on new work that challenges me and brings fresh proposals. My acting career is very important and will remain alive. For sure, I will return when an opportunity arises that awakens my passion for acting and fits into my new life context.
LM: Which role in your career moved you the most?
LC: I confess I can’t single out one role as the most important or special. They all touched me, to varying degrees of depth. Characters transform us in many ways—it’s as if they become part of us in some way. I feel deep affection and gratitude for the incredible opportunities I’ve had in my acting career over so many years, and so I’m not able to choose just one.
LM: What are your three favorite restaurants in Rio de Janeiro?
LC: Easy! Satirycon, Braseiro da Gávea, and Sushi Leblon!
