Fashion and memory
A tribute to Conrado Segreto by CB
August 26 was marked by the celebration of a prominent figure in national fashion at Shopping Cidade Jardim. The evening served as the stage for the opening of the unprecedented exhibition “Conrado Segreto, Now and Always,” an initiative by the CAROL BASSI brand honoring designer Conrado Segreto, one of the greatest names in Brazilian fashion of the late ’80s and early ’90s. The event is part of the “Carol Bassi visits Conrado Segreto” project, which offers a comprehensive tribute to the artist’s work, and featured a runway show of the exclusive collection inspired by his work, this time created by his niece, Julia Segreto.
Voluminous parkas, a mix of textures, Pied de Poule, animal print, bows, a bold composition of colors such as pink and black, and black & white were elements used by Julia Segreto to reinterpret her uncle’s work on the runway that connects Shopping Cidade Jardim to Usina São Paulo on Marginal Pinheiros on last Wednesday night. The event showcased 31 looks and featured special appearances by Claudia Liz, Silvia Pfeifer, and Alessandra Berriel—personalities who have previously walked in Conrado’s shows. The conception and direction were by Pazetto Events, styling was by Davi Ramos and Flavia Pommianosky, beauty by Daniel Hernandez, and the soundtrack by Mura.
CAROL BASSI’s celebration of Conrado went down as its largest cultural initiative. The project, launched by Caio Campos and Anna Carolina Bassi, the brand’s founders, will remain open until September 7 and features an interactive format via a QR code through which visitors can access videos, images, and supporting texts, allowing an immersion in the designer’s creative universe.
As part of its collection, the exhibition “Conrado Segreto, Now and Always,” conceived by Pazetto Events, includes original looks, sketches, illustrations, and photographs, demonstrating the designer’s timeless relevance. It is located in the Atrium of Shopping Cidade Jardim, the circuit’s central point, with an extension in the Carol Bassi store, which showcases an audiovisual work by fashion journalist Antônia Petta, containing a compilation of testimonials dedicated to the artist. The store also features a gallery with reinterpretations of Conrado’s work by students from Belas Artes, and another location on the university campus houses the creative processes and research carried out by Digital Social Media and Fashion Design students for the exhibition.
Conrado was a São Paulo–born designer (160-1992) who, despite a brief eight-year career, left a profound mark on Brazilian fashion. The artist, ahead of his time, created a distinctive signature, breaking with the status quo of the era. His figure is a reminder of Brazil’s avant-garde history through Brazilian fashion imbued with workshop spirit and emotion, portraying him as a true couturier of our nation.
To the sound of “Sangue Latino,” a song by the group Secos & Molhados that emerged from Brazil’s 1970s counterculture movement, the runway show concluded, matching Conrado’s genius in work that also broke with the status quo, ending
Released in a limited run, the “Carol Bassi visits Conrado Segreto” collection will be available from September 2 in all of the brand’s physical stores and on its e-commerce platform.
