Effortless chic: the new Land Rover launch

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Land Rover did more than just another launch; the brand brought the full Range Rover universe experience with the new concept of “Modern Luxury” to a small group of guests, which the Lifestyle Mag team attended. Exclusively and with great privilege, we tested the new Land Rover on a round-trip journey from São Paulo to the city of Jundiaí.

The experience began at the Rosewood, one of São Paulo’s top luxury hotels with a strong partnership with the brand, where guests can arrange transfers and rent various Land Rover models during their stay.

With a day fully dedicated to #NEWRANGEROVER, guests were welcomed with gifts from Pati Piva, Montblanc, and a bottle of Royal Salut. Dinner was provided by the Taraz restaurant, with the brand’s directors in attendance. And to top it all off, we had the experience of sleeping at the Rosewood, São Paulo’s best luxury hotel.

On the second day, we had the presentation of the “modern luxury” concept. And with much sophistication and refinement, we carried out a 130-kilometer test drive on the delightful trip to the city of Jundiaí. The experience of driving the car on the road was extremely important to understand the reason behind the final price: from R$1.160 million to R$1.604 million, mainly depending on the engine choice.

Upon returning from the drive, we were surprised with a lunch at the famous Le Jardin, with the brand’s team and directors up close sharing everything about the Land Rover universe. Next, Montblanc hosted a workshop with Fábio Maca, which aimed to highlight how writing reflects us.

With 477 units pre-sold in Brazil, the New Range Rover offers an unprecedented level of refinement, with a richness of detail in a reductionist style and is all set to become a must-have for those seeking an “effortless chic” experience in everyday life.