The new Tiffany launch: meet the Tiffany Lock
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Iconic and modern. These are the main characteristics describing Tiffany & Co.’s new jewelry collection introducing the Tiffany Lock. The collection, designed for all genders, debuts with four bracelet styles crafted in grand fashion.
Tiffany Lock incorporates the personal bonds that represent the brand’s personality. With the goal of revisiting the idea of a padlock—a very important theme in Tiffany & Co.’s archives—it becomes a symbol of unity and inclusion for the brand.
The new release features an innovative rotating mechanism that reproduces the functionality of a padlock. Based on a legacy of groundbreaking design, this exclusive clasp took more than a year to be developed by Tiffany & Co.’s artisans.
The new Tiffany Lock carries a legacy of over 70 years, dating back to the 1950s when Tiffany & Co. began manufacturing and developing its first products using padlocks as symbols. But it wasn’t until the mid-20th century that the brand started incorporating the aesthetic into various items. From keychains to brooches and necklaces, padlocks were always present.
The new collection is now available at all Tiffany & Co. stores around the world.
