The New Moment of Shop Ginger

Redação

After two years of success and impeccable collections, Shop Ginger, the original fashion brand founded by actress and entrepreneur Marina Ruy Barbosa, celebrates not only its second anniversary but also the arrival of Ale Brito as the brand’s newest creative director.

Launched in July 2020, Shop Ginger has been marking notable drops, supporting relevant social projects, and establishing its image and positioning in the national market. With a rapidly growing e-commerce, two pop-ups, and 39 multi-brand partners, the brand enters this new cycle on solid ground.

Ale Brito’s entry as creative director at the brand ushers in an even more fashionable and authentic era for Ginger. Known for more than 10 years for his signature and unique language, Ale stands out as one of the most influential and revelatory names of his generation. His work, focused on urban style and the spirit of his time, is what secures him in this new role.

In addition to Ale Brito’s arrival, the brand is also launching a new collection to make the celebration even more complete. The Special collection is an invitation to celebrate the Ginger universe in all its forms, always guided by the world of arts. Architecture takes center stage in the designs because, like fashion, it uses the human body as its starting point.

Inspired by the works of Oscar Niemeyer, Paulo Mendes Rocha, and Lina Bo Bardi, the collection harnesses the excellence of construction and tailoring techniques, introducing never-before-seen silhouettes to the product portfolio – including a bomber jacket crafted in Italian yarn with quilting techniques and a jumpsuit featuring a tailored, elongated cut, a plunging neckline, and straight hems that lend a modern, sophisticated air.

The first drop of the new Special collection can be found on the website www.shopginger.com.br and at the Shopping Leblon pop-up store starting July 15. To stay up to date with news and inspirations, follow @shopginger on Instagram.