Inside Zegna’s ‘Cashmere Oasis’

“As both a physical place and a mindset, Oasi Zegna, the heart of our world, is a true laboratory: a place where we can tirelessly explore new constructions, develop new forms, and conceive clothing solutions geared toward the present,” says Alessandro Sartori, Artistic Director of ZEGNA, describing the transformation process that takes place within the brand. He guides us through a universe where fashion is not just an external expression, but an ever-evolving narrative, a story told through fabrics, colors, and forms.

Within this creative laboratory, ZEGNA’s brilliant minds explore the infinite possibilities of fibers and dyes, uncovering the secrets of noble materials to create an open system of elements. Each piece is more than a simple addition to the wardrobe; it is a personal style statement, a unique expression of the wearer.

Alessandro Sartori leads us through this process of experimentation, where traditional distinctions are eliminated and the boundaries between clothing categories are blurred. Tops, bottoms, underwear, and accessories come together in a harmonious symphony of fashion, providing the freedom to interpret and express individuality.

The vibrant color palette reflects diversity and boldness, allowing each person to find their own voice in fashion. White, ice, butter, asphalt, granite, matte black, foliage brown, ink blue, and even bursts of alba pink combine in harmony, offering infinite possibilities for expression.

Within these walls, fashion becomes more than an industry; it is a way of life. And as we explore this innovation laboratory, we are invited to embrace the true essence of fashion: freedom, expression, and constant evolution.