Oetker Collection introduces collaboration with La Ligne for its first pajama collection
The prestigious Oetker Collection, known for iconic hotels such as Le Bristol Paris and the Hotel du Cap-Eden-Roc, joins forces with the acclaimed New York fashion brand La Ligne for its first collaboration.
The Oetker Collection, the renowned hospitality brand behind iconic hotels such as Le Bristol Paris, Hotel du Cap-Eden-Roc, L’Apogée Courchevel, Eden Rock – St Barths & Jumby Bay, among others, and the sophisticated New York–based fashion brand, La Ligne, are pleased to announce the collaboration for the launch of the hotel group’s first sleepwear set.
Representing the pinnacle of sleepwear, these pieces depict distinctive icons from each of the 12 Oetker Collection properties, incorporating emblems that symbolize the uniqueness of each location. From a refined porcelain teapot characteristic of The Lanesborough in London, to a vintage Volkswagen exclusive to Brenners Park-Hotel & Spa in Baden-Baden, and lemons that allude to the recent June 2023 opening of Hotel La Palma in Capri.
La Ligne, founded in 2016, is a New York–based women’s fashion brand recognized for its iconic graphic: stripes. The brand’s confident vision is the result of the co-founders’ passion for stripes – Meredith Melling, Valerie Macaulay and Molly Howard – who together bring over forty years of experience in the fashion industry. Drawing on their backgrounds at Vogue and rag & bone, the team joined forces to create a modern brand rooted in the belief that the best things in fashion (and in life) are universal, timeless and classic, yet never beyond the scope of reinvention. In addition to its collections, which range from summer dresses to a recently launched denim line, La Ligne also stands out in the sleepwear segment, earning notable attention during the 2022 Oscars when presenters Amy Schumer and Wanda Sykes closed the ceremony wearing the brand’s creations.
Molly Howard, CEO of La Ligne, expressed enthusiasm about the collaboration: “Partnering with the Oetker Collection was an honor. From the very beginning, La Ligne has drawn inspiration from countless iconic moments captured across the various Oetker properties. This collaboration is the perfect marriage between one of La Ligne’s most recognizable items, the Bonne Nuit pajama, and the dreamy locations of the Oetker Collection, resulting in the ultimate escape that combines comfort and sophistication in perfect harmony.”
Simon Neggers, Senior Vice President of Sales, Marketing and Communications at the Oetker Collection, added: “La Ligne is such a fun and chic brand that creates fabulous sleepwear, so it was our first choice to develop our first sleepwear set. We hope our guests will be eager to purchase a set to take with them on their next trip to one of our hotels.”
The limited-edition Oetker Collection x La Ligne collaboration will be available for purchase at www.boutique.oetkercollection.com and at lalignenyc.com, as well as in the brand’s boutiques in New York, Palm Beach, Florida, Dallas, Texas, Greenwich, Connecticut, Boston, Massachusetts and Marin, California.
