Waves of Style: Leonardo Fioravanti, Professional Surfing Athlete, Becomes Panerai Ambassador

A Partnership of Precision and Passion between the High Watchmaking House and the Fearless Italian Surfer

The renowned haute horlogerie maison, Panerai, is proud to introduce Leonardo Fioravanti, an Italian professional surfer, as the newest member of its prestigious Global Brand Friends team. This thrilling collaboration underscores Panerai’s enduring commitment to excellence, precision, and passion that resonate throughout the maritime realm.

Since he started surfing at age 4, Fioravanti’s journey has been a wave of remarkable achievements. Internationally acclaimed, he has competed on global stages in the most prestigious competitions, leaving his mark as a true icon of the water. Fioravanti’s strength was tested in 2015 when a serious injury temporarily halted his passion. With unwavering determination, he returned in just eight months, becoming a symbol of resilience that inspires everyone.

Chosen as the foremost reference in Italian surfing and ranked among the top 10 professionals by the World Surf League, his most recent victories include dominating the Sydney Surf Pro in 2020 and winning the Ericeira EDP Vissla Pro in 2022. Additionally, his prowess earned him second place at the 2023 WSL Pipeline event in Hawaii.

“I am immensely proud to join the Panerai family, eager to embark on new adventures, embrace challenges, and break barriers alongside this legendary brand,” Fioravanti expressed, highlighting the shared excitement between the athlete and the haute horlogerie maison.

The partnership between Leonardo Fioravanti and Panerai promises a series of exciting initiatives over the coming year, further solidifying the bond between luxury watchmaking and the vast maritime horizon. Together, they symbolize the relentless pursuit of impeccable performance and enduring precision, reinforcing the true essence of the brand.

In this union between a sea ambassador and a haute horlogerie maison, the story of Leonardo Fioravanti and Panerai sails toward new horizons of achievement, adventure, and eternal success.