Where tradition and modernity go hand in hand
Among the global stars of the jewelry market, one shines green and yellow
In the same constellation as France’s Cartier, Italy’s Bulgari and America’s Tiffany & Co. stands Brazil’s HStern. Jewelry with exclusive designs that leave a lasting mark. This is the philosophy of the thoroughly Brazilian jeweler, responsible for establishing a new school of jewelry design and revolutionizing the global precious stones market. While preserving a classic touch, HStern brings an undeniable modern edge to its designs.
HStern has always been synonymous with excellence and innovation, and its new boutique on Madison Avenue is no different. With a keen eye on the future and unwavering respect for its roots, the Brazilian brand—present in the luxury jewelry market for decades—offers an exclusive and refined shopping experience. Since its first store in New York, HStern has partnered with the best, creating pieces that embody sophistication and artisanal mastery.
Founded in Rio de Janeiro in 1945, HStern made its debut in New York in the early 1960s, later establishing an iconic store on Fifth Avenue in 1977. The move to Madison Avenue represents a strategic evolution for the brand, positioning it among other prestigious luxury houses while focusing on a clientele seeking personalized, high-end shopping experiences. This relocation marks a new chapter for the renowned Brazilian jeweler, which had welcomed customers for over four decades on Fifth Avenue.
In a 1,450-square-foot space, the new boutique offers a complete immersion in the design and aesthetics that make the brand unique. Its architectural concept, developed by HStern’s in-house team, blends light finishes, custom wood furnishings and a glass façade that bathes the space in natural light, creating a contemporary and welcoming atmosphere. A metallic panel showcasing the brand’s iconic Noble Gold serves as the perfect backdrop, completing the sense of exclusivity and refinement.
With the new boutique, HStern reinforces its global positioning, expanding its legacy while continuing to be a symbol of creativity and exclusivity in the jewelry market. Among its ambassadors are illustrious figures who reflect the brand’s commitment to tradition and innovation, keeping pace with market changes and always anticipating the needs of a discerning clientele passionate about beauty.
