The Ordinary arrives in Brazil
With the slogan "Quality skincare belongs to everyone", the brand The Ordinary arrived in Brazil promising to democratize its products for a wide range of Brazilian consumers
Through an event held on August 27, the Canadian brand celebrated its arrival in the country by showcasing its products and delving into its humanized approach.
During the gathering, participants were able to get an in-depth look at the brand’s portfolio and its journey since its inception in 2016. One of the highlights was the live demonstration of the formulation of one of its most iconic products: the Shooting & Barrier Support Serum.
The event also provided an exclusive masterclass with Amy Bi, Global Brand President, and Rita Silva, Senior Manager of Scientific Communication and Engagement, moderated by journalist, influencer, and entrepreneur Luiza Brasil.
“We want the message to speak for itself, and the community to speak for us,” said Amy Bi. The president detailed how the company values transparency in its relationship with consumers, always aiming to prioritize educating its audience on essential factors, such as the composition of its products.
The affordable prices of The Ordinary, which are a symbol of the brand, were maintained in Brazil. Rita Silva shared that, even with accessible prices, they manage to uphold their excellence in quality. One way they achieve this is by keeping the same visual identity for the packaging across their different products, reducing production costs of the packaging since, after all, “it’s not about the packaging, but what’s inside it,” Amy added. Another way they were able to keep their prices below the national average was by using local labor to fill their packaging.
At the event, the importance of scientists to The Ordinary was highlighted. “Our scientists are our celebrities,” stated Rita, emphasizing the growth of the research team, which started with only five professionals and today includes 160 across five countries.
